Pre COVID-19, we saw many hotels that were operating well only because the market was so strong. COVID-19 has changed that. While we expect recovery will take two to 3 years and during that period, competition will be intense.
Hotels that are not well positioned, who don’t have a clear understanding of their target customer and are not delivering product and service that meets customer expectations will struggle to regain market share. Hotels that have their house in order will dominate market share.
Is your Hotel ready?
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